Marketing that Moves

Marketing doesn't just influence what people buy, it also shapes what they see as normal and desirable. How can you use that influence to drive both positive behaviour change and business results? In this webinar, you'll discover how to do exactly that through a new approach jointly developed by bvA, Behaven and Kantar.

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How to create sustainable business results and lifestyles at the same time

In this interactive webinar, we'll show how brands can already make a greater impact today through the Show It, Encourage It, Sell It approach developed by Behaven, Kantar and bvA.

Discover how communications can make new social norms visible, how brands can encourage sustainable behaviours, and how sustainable propositions can be marketed in a way that is both credible and effective. Lieke van der Loo (Kantar) will share insights that help you identify where the greatest opportunities lie for your brand and how these opportunities vary by category. Behavioural science expert Fred Dorsimont (Behaven) will demonstrate how to effectively motivate consumers to take action for your brand. Expect an inspiring session packed with practical insights and real-world cases.

This webinar will be conducted in English.